The Day My Ego Dealt with a 0% Open Rate
Postcards from the Edge Postmark 26-006 From: Somewhere between email deliverability, why didn't I dig into this further and who doesn't like a gnarly conundrum? Population: Me and an uncooperative…
Posted inOnline Marketing Postcards From The Edge
I Left The Internet Unattended
Postmark 26-005 From: Somewhere between caregiving, burnout, a neglected blog and a rude internet. Population: One email-list builder and semi-professional plate spinner. One in the same. Today’s Forecast: Heavy pumpkin…
Posted inList Building Social Media
An Algorithm Will Never Buy a Damn Thing From You
If social media was vaporized from existence tomorrow at 9:13 a.m. . . .where are your subscribers? We are unpaid employees of social media. The only winner? LinkedIn and all…
Posted inOnline Marketing Social Media
LinkedIn Didn’t Become Fake. We Did.
Be yourself. The world will adapt. I saw this in the grocery store this week, in white lettering on a red t-shirt. Right there, clutching a package of cilantro-lime salmon,…
EXPOSED: Perfectionism Lies
Postmark 26-004 From: Somewhere between Google Analytics and a browser mutiny. Population: One determined email list builder, 29 new subscribers, and several hundred missing bookmarks. Today's Forecast: Tech clouds with…
BREAKING: Frozen Waffles Display Previously Unknown Talents
POSTCARDS FROM THE EDGE Postmark 26-003 From: An infusion center with questionable Wi-Fi and a Spotify playlist clearly going through something. Population: One determined email list builder, two frozen gluten-free…
Posted inOnline Marketing Postcards From The Edge
My Business Currently Runs on One Bar and Stubbornness
POSTCARDS FROM THE EDGE Postmark 26-002 From: Somewhere Between "No Service" and "I'll Figure It Out" Population: One stubborn digital marketer, one iPhone and Mom Minor Victories and Other Misadventures…
Why I Put My Human Resources Career Into the Witness Protection Program
It knew too much. It had seen things. After enough years in HR, it became a danger to itself and to anyone who preferred comfy-cozy lies over uncomfortable truths. The…
Posted inList Building Online Marketing
Funny How Sent Doesn’t Mean Seen
Postcard From The Edge Postmark 26-001 Greetings from the Electronic Bermuda Triangle, otherwise known as the spam folder! Population: 102 subscribers and one overly optimistic email marketer. Minor Victories and…
Posted inOnline Marketing Social Media
Funny How Nobody Mentions That Part
Why I Prefer the Blooper Reel Postcards From The Edge Begins Here For too long, I thought online business was glamorous. Laptops in trendy cafés. People smiling suspiciously while checking…